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The Soöruz Story

SOÖRUZ,
The RIDER’S VISION

Since 1999

LOGO SOÖRUZ WHITE

The Soöruz Story

SOÖRUZ,
The RIDER’S VISION

Since 1999

LOGO SOÖRUZ WHITE

Introduction

Since 1999 we have been creating and developing products for riders and board sports enthusiasts. Soöruz is committed to crafting high performance, high-quality products through a process of collaborative innovation, allowing you to fully embrace your passion.

Soöruz was founded by riders, for riders. We continually innovate and adapt our products to meet the evolving needs of riders by closely following the development of their sports, engaging with riders and co-operating with them. This approach gave rise to the “Rider’s vision” concept, which has become the official slogan of our brand.

From the early stages of our journey, we prioritized environmental considerations in the development of our wetsuits. We began working with materials like bamboo and recycled polyester and later introduced Yulex©, a waste-free, clean, and sustainable natural guayule-based material. In 2016, we proudly launched our B.I.G. (Black Is Green) ecological suit, 100% made with Naturalprene.

In 2018, we introduced the BLUE Line School/Club eco-concept range, featuring the first school suit made from recycled polyester and limestone.

In 2019, we unveiled our GREEN Line wetsuit, boasting a 60% bio-sourced foam composed of oyster powder, sugar cane residues, natural rubber, and non-food vegetable oil, all while producing zero waste during production. In 2020, we introduced Oysterprene, a material derived from oyster shell powder, in our high-performance GURU wetsuit range.

In 2021, we democratized Oysterprene across our best-selling ranges, including FIGHTER, DIVINE, and the FLY+.

‘‘ The choice of eco-conscious design is an obvious one for us: there is an undeniable connection between Man and Nature, and between the passionate rider and the water”.

Yann & Matthieu, Founders of Soöruz

See our timeline
See our values
teamsooruz

Introduction

Since 1999, we have been creating and developing products for riders and board sports enthusiasts. Soöruz is committed to crafting efficient and high-quality products through collaborative innovation, allowing you to fully embrace your passion.

Soöruz was founded by riders, for riders. We continually innovate and adapt our products to meet the evolving needs of riders by closely following the development of their sports and engaging in direct cooperation with them. This approach gave rise to the “Rider’s vision” concept, which has become the official slogan of our brand.

From the early stages of our journey, we prioritized environmental considerations in the development of our wetsuits. We began with materials like bamboo and recycled polyester and later introduced Yulex©, a waste-free, clean, and sustainable natural guayule-based material. In 2016, we proudly launched our B.I.G. ecological suit, 100% Naturalprene (Black Is Green). In 2018, we introduced the BLUE Line School/Club eco-concept range, featuring the first school suit made from recycled polyester and limestone.

In 2019, we unveiled our GREEN Line wetsuit, boasting a 60% bio-sourced foam composed of oyster powder, sugar cane residues, natural rubber, and non-food vegetable oil, all while producing zero waste during production. In 2020, we introduced Oysterprene, a material derived from oyster shell powder, in our high-performance GURU wetsuit range.

 

In 2021, we democratized Oysterprene across our best-selling ranges, including FIGHTER, DIVINE, and the FLY+.

‘ The choice of eco-design is an obvious onefor us: the undeniable connection between Man and Nature, between the passionate rider and the water”.

Yann & Matthieu, Founders of Soöruz

See our timeline
See our values

Our Values

Vague-Pedro-Boonman

PASSION FOR THE OCEAN

We share a profound passion for the ocean and joy from engaging in water sports. Together with our suppliers, partners, riders and our community, we co-create innovative and high quality products, with environmental and social concerns and the whole product life cycle an integral part of the process.

PERFORMANCE

Soöruz installs a culture of innovation in its product development processes, continually pushing its entire team to drive for excellence. Customer satisfaction is paramount, driving the company to embark on new projects.

Thanks to the experience and passion in the team, Soöruz is able to deliver the performance and value for money our customers expect, allowing them to live their passion.

Photo-tom-bellevergue-portugal-3
Equipement-Pedro-Boonman

INNOVATION

With over two decades of experience, Soöruz has cultivated genuine expertise in its field. By listening closely to its riders, clients, and users, the Soöruz family, the company constantly seeks to develop innovative products.

Recognizing the evolving market landscape influenced by pressing environmental concerns, changing water sports practices, equipment trends, and riders’ expectations, Soöruz has fortified its Research and Development (R&D) department. Collaborating closely with suppliers and experts in design, R&D, and eco-design, Soöruz endeavors to innovate and create more effective products and processes that blend performance and sustainability.

ENGAGEMENT

For several years, Soöruz has shifted its approach to wetsuit development towards an eco-friendly and responsible one by forging strong partnerships with its suppliers.

 

Our aim is to minimize the environmental impact of our products by developing and utilizing new materials that are robust, responsible, and sustainable. Soöruz aspires to integrate environmental considerations as a fundamental value in its product conception. In this vein, we have bolstered our R&D department to transform environmental challenges into opportunities for innovation.

Header-page-environnement-intro
Thomas Debierre Guadeloupe

TRANSPARENCY

Soöruz firmly believes that understanding the complete life cycle of our products enhances their quality.

We do not claim to revolutionize the world, but we are committed to moving forward in an eco-responsible manner. This is why we try to be as transparent as possible when it comes to our efforts on environmental development.

Soöruz's Timeline

  • 1999

    Launch of SOÖRUZ and our first collection

    Creation of the first Logo: Bob Palmer

  • 2000

    Creation of the logo and the catchphrase "Riders Vision"

    First partnership with a windsurf’s competition “Defi Wind” in Gruissan, France. This event will became the biggest competition of kitesurf and windsurf in the world.
    We are still the official partner of this big event.

  • 2001

    First complete collection

    with 40 different references (men & women).

  • 2002

    Awarded «Best New Brand» by Gliss’expo

    Soöruz crowned “Best New Brand” at the culture and sport show : Gliss’Expo in Anglet, France.

  • 2003

    Launch of the first wetsuit collection

    Start of the new wetsuit collection in neopren.

  • 2004

    Expansion into technical wear and equipment

    Sponsoring of Charles DELEAU- World Champion of Kitesurf.

  • 2005

    Soöruz Lacanau Pro

    Soöruz became the principal sponsor of the Lacanau Pro : French Surf WQS Competition. This parternship lasted 10 years, until 2015.

  • 2006

    Opening of our 1st Soöruz Pro Shop

    – The first Soöruz pro shop openened in la Rochelle in April 2006.
    – Sponsoring of Laurent PEYRICHOU : Wakeboard World Champion

  • 2007

    Openning of 4 Soöruz Pro Shop

    – New shops in Brest / Bordeaux / Nantes et Lacanau (France).
    – Sponsoring of Antoine QUESTEL : Pro Windsurfer.

  • 2008

    Growth of the team

    Soöruz became the official sponsor of Jules DENEL, windsurfer pro (World Top 5). 

  • 2009

    Awarded 3 "Stratégies Grands Prix"

    – Soöruz won 3 prices at the leading communication and advertising contest.
    – Official Sponsor of Victor Hays, Pro windsurfer.

  • 2010

    Wakeboard World Association

    – Soöruz became the European sponsor of the World Wakeboard Association (WWA)
    – Sponsoring of Glenn HALL, pro surfer (Top 3 European surfer)

  • 2011

    Soöruz Wake And Country

    First edition of the Soöruz Wake and Country Competion (World Wake Step).

  • 2012

    Introduction of the Impact Vest

    – 1st Impact Vest collection.
    – Soöruz started to take part at the ISPO Show in Munich, Germany.
    – 1st Defi Kite in Gruissan, France.

  • 2013

    First Life Vest collection

    – Launch of the Life Vest collection.
    – Sponsoring of the Wakeboard World Champion : James WINDSOR. 

  • 2014

    Surf Expo - Orlando Show

    – Soöruz is presenting its products in America at the Olrlando Show.
    – Official partner of la Torche Windsurf – PWA World Cup
    – Official sponsor of brazilian pro surfer : Pedro HENRIQUE, WCT and Top WCT  and Top QS Surfer.
    – Official sponsor of the Shredtown Crew : American wakeboarders
    – Official sponsor of Thomas TRAVERSA – Windsurf World Champion 2014

  • 2015

    New ecological wetsuit made in Yulex : B.I.G model

    – Development of the first wetsuit : B.I.G made with ecological materials : natural rubber from Hevea tree.
    – 15th consecutive years of being the official partner at the Defi Wind in Gruissan (windsurf meeting) & 11 years of being the official partner of the surf contest: Lacanau Pro.
    – Official sponsor of the Kite and Foil World Champion : Nicolas PARLIER.

  • 2016

    Launch of a new kind of neopren : NATURALPREN

    – Commercialisation of our first wetsuit made in Naturalpren (natural rubber foam).
    – Introduction of our exclusive ZIPFREE system for wetsuits.
    – Win of our rider : Charline PICON at RSX at the Olympic Games of Rio.
    – Official sponsor of Jorgann COUZINET, QS pro sufer.
    – Official sponsor of Thomas DEBIERRE, Junior Surf World Champion.

  • 2017

    Introduction of our new lamination : "Black Diamond"

    – Introduction of our new outside lamination “Black Diamond”.
    – Extension of our Naturalpren products range.

  • 2018

    New eco-conception program : The Blue Line Range

    – Launch of our new range Blue Line : Organic wetsuits for the clubs that want to be more eco-friendly.
    – 1st Waves Games edition at La Torche, France.

  • 2019

    Launch of the GREENLINE, a new ecological wetsuit made in Biopren

    – Development of the BIOPREN in our wetsuits Green Line , a new materiel made with oyster shells and sugar cane.
    – Launch of our GURU wetsuit for women.
    – New Soöruz recycling program : Launch of a system that permits to recycle your used wetsuit into new products (pillows, boxing bags..).
    -Creation of the Ocean Protect label

  • 2020

    Introduction of the Oysterprene

    – Release of Oysterprene: the first high performance neoprene incorporating oyster shell powder. Present in our GURU range

  • 2021

    Democratization of the Oysterprene

    – Integration of Oysterprene in our best-selling FIGHTER & DIVINE ranges and our entry-level FLY + range
    – Creation of the GURU +
    – Leti Canales Top 10 QS joins the Soöruz team
    – Cross Boarden, US wakeborder joins the Soöruz team
    – Creation of the vegetal dye textile collection

This post is also available in: French German

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Soöruz Surfwear and Neoprene Company since 1999
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