Our Values
PASSION FOR THE OCEAN
We share a profound passion for the ocean and joy from engaging in water sports. Together with our suppliers, partners, riders and our community, we co-create innovative and high quality products, with environmental and social concerns and the whole product life cycle an integral part of the process.
PERFORMANCE
Soöruz installs a culture of innovation in its product development processes, continually pushing its entire team to drive for excellence. Customer satisfaction is paramount, driving the company to embark on new projects.
Thanks to the experience and passion in the team, Soöruz is able to deliver the performance and value for money our customers expect, allowing them to live their passion.
INNOVATION
With over two decades of experience, Soöruz has cultivated genuine expertise in its field. By listening closely to its riders, clients, and users, the Soöruz family, the company constantly seeks to develop innovative products.
Recognizing the evolving market landscape influenced by pressing environmental concerns, changing water sports practices, equipment trends, and riders’ expectations, Soöruz has fortified its Research and Development (R&D) department. Collaborating closely with suppliers and experts in design, R&D, and eco-design, Soöruz endeavors to innovate and create more effective products and processes that blend performance and sustainability.
ENGAGEMENT
For several years, Soöruz has shifted its approach to wetsuit development towards an eco-friendly and responsible one by forging strong partnerships with its suppliers.
Our aim is to minimize the environmental impact of our products by developing and utilizing new materials that are robust, responsible, and sustainable. Soöruz aspires to integrate environmental considerations as a fundamental value in its product conception. In this vein, we have bolstered our R&D department to transform environmental challenges into opportunities for innovation.
TRANSPARENCY
Soöruz firmly believes that understanding the complete life cycle of our products enhances their quality.
We do not claim to revolutionize the world, but we are committed to moving forward in an eco-responsible manner. This is why we try to be as transparent as possible when it comes to our efforts on environmental development.